From Door-to-Door Hustle to a $20M+ Legacy

Karl Larsen is a dynamic entrepreneur and real estate investor with over 15 years of experience building and scaling impactful businesses. Alongside his wife, Brook Larsen, Karl has launched multiple ventures, including a $20M+ per year sales business within a globally recognized nutrition company. He is also the founder of LAKE Academy, a pioneering private school in Northern Minnesota dedicated to cultivating leadership, entrepreneurial thinking, and real-world learning for young students.

Today Karl also invests in multifamily and co-living real estate across the Midwest and Phoenix.

Above all, Karl is a devoted husband and father of two young boys. He believes in living with purpose, staying active and healthy, and spending meaningful time outdoors in the mountains, woods, and on the lake. His work is driven by a deep commitment to family, growth, and empowering others to achieve their full potential.

BK is a business mentor, world class speaker, and entrepreneur. Over the last 20 years, Brook has built a business that does 20M+ per year in sales within a globally recognized nutrition company.

Recently, alongside her husband Karl, she has created several different businesses and launched a thriving leadership and entrepreneurial private school in northern Minnesota called LAKE Academy where both of her sons attend.

We stopped focusing purely on recruiting and started obsessing over systems, duplication, and culture. We mapped out exactly what a new person needed to do to succeed without calling us. We built recognition frameworks that kept people engaged.

Over the next several years, we scaled our organization to over $20 million in annual revenue. But the best part wasn't the revenue—it was the freedom.

Today, the organization runs. It grows. It produces royalty income. And it does so while we are fully present for our two kids, traveling, and running multiple other businesses.

We built this as a couple — which is why The Knighthood seats organizations, not individuals. If you build with your spouse, you both sit at the table.